Maya store owner with children

Hi! I'm Maya Shalev, founder of Grabease. I always loved problem solving (possibly due to my previous life as a lawyer and trained mediator) and I loved observing my babies’ development.

With each child, a new product was born as well, a product I felt was missing in the market and could help babies and parents.

I fell in love with the product development world and the entrepreneurial bug and so I founded elli&nooli.

Since then, I have developed, patented, and helped other moms develop meaningful products.

With the birth of my third child and the patented grabease line of products, I felt the need to combine a social aspect to my works and so I started PROJECT elli&nooli which is dedicated to supporting babies in need.

Supporting is my passion. Via personal connection, product development, and caring for the ones in need in our community.