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Who We Are:

Maya Shalev, Founder

Maya Shalev always had a thing for problem solving, from a lawyer to a mediator to a busy mother of three. Through the typical frustrations of parenting, Maya’s passion to simplify the lives of parents began in observance of children’s personal development and finding new ways to support that.

“With each child a new product was born, a product I felt was missing in the market and could help babies and parents…. I fell in love with the product development world and the entrepreneurial bug and so I founded Elli & Nooli.”

After successfully developing three products currently on the market: PadiBlanket™, The RecordablePal® and Grabease™ utensils; Maya has launched PROJECT Elli&Nooli that is dedicated to supporting children in need.

“Supporting is my passion. Via personal connection, product development and caring for the ones in need in our community.”

What We’re About:

Elli & Nooli’s Mission is to impact the lives of families around the world creating meaningful products and giving back to those in need.

Through PROJECT Elli & Nooli, we support causes that help aid poverty-stricken families with the necessary tools and support to sustaining a better life.

Change will always start and end with love.